Sony Bravia XR XR75Z9KU (2022) 8K
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8K Mini LED technology gives the Sony BRAVIA XR-75Z9KU unprecedented detail for stunning picture realism.
8K Mini LED
Featuring Mini LED technology, powered by the Cognitive Processor XR, this Sony 75 inch 8K TV delivers the ultimate picture quality – in ultimate 8K. If you thought 4K was impressive, 8K Mini LED will leave you speechless! With four times the resolution, enhanced brightness and incredible detail, 8K Mini LED gives the picture texture, depth and detail that’s the most lifelike yet.
Sony’s Cognitive Processor XR just keeps getting better
Sony’s Cognitive Processor XR marries AI to cognitive intelligence for a picture balance that’s best suited to humans rather than just algorithms. The processor analyses every element of the picture to give a sharper image with greater depth and realism. The latest processor features Depth Control and Flexible Colour Contrast Control for even greater depth and colour vibrancy on this impressive Sony 75 inch TV.
XR Backlight Master Drive makes Mini LED better than ever
Using tiny, Mini LEDs, the Sony’s XR Backlight Master Drive makes the picture more controllable than ever. Mini LED screens give hugely improved contrast, brightness and detail, making the picture more vivid and lifelike than ever. Controlled by Sony’s powerful XR processing, the ultra-dense LEDs are controlled with absolute precision, delivering extraordinary brightness, without the ‘bloom’ of some rivals.
XR Triluminos Pro and XR Contrast Booster 20 for ultimate colour and depth
Sony continues to deliver class-leading picture quality with its unique technologies. XR Triluminos Pro combines with XR Colour to deliver the truest and most natural colour. For the highest levels of contrast and detail, XR Contrast Booster 20 adjusts the brightness to give brighter peaks and more detail within darker areas.
The smoothest images with XR Motion Clarity and 8K XR Smoothing
Sony’s XR X-Motion Clarity maximises the advantage of 8K resolution. By controlling the backlighting with greater precision this Sony 75” TV offers enhanced realism, especially with fast-moving sports and action movies. 8K XR Smoothing reduces the ‘banding’ effect that can afflict other 8K TVs. This means you get the full benefit of 8K detail with super-smooth motion.
Picture quality as the creator intended – NCM, Dolby Vision and Calman Ready
Compatible with a wide range of technologies, the XR-75Z9KU reproduces visuals, just as the creator intended. If you’re a movie fan, you’ll love NCM (Netflix Calibrated Mode). NCM bypasses many of the TV’s processors, giving you a picture that’s much closer to how the filmmaker intended. Calman Ready, this TV is also ideal for those who wish to calibrate their TV to truly professional levels.
XR Sound Position with 3D Surround Upscaling for enveloping sound
Part of the Cognitive Processor XR, XR Sound Positioning works to sync the sound to the correct part of the image, as accurately as possible. XR Surround with 3D Surround Upscaling takes a regular audio signal and creates a virtual surround sound effect – making you feel more immersed in the action.
Acoustic Multi-Audio for dynamic sound
Sony’s unique Acoustic Multi-Audio speaker system enhances the sync between what you see and what you hear. Frame speakers pinpoint the sound to the action, heightening the sense of connection and realism. Front-facing subwoofers enhance the bass, giving you the powerful sound that action movies and big-scale soundtracks deserve.
Stay in touch with BRAVIA CAM*
BRAVIA CAM is the innovative new camera that does so much more than video calls. BRAVIA CAM recognises where viewers are sitting and optimises the picture and sound to suit. It also facilitates the use of gesture control. All this plus it still functions with your TV to make it the ultimate device for video calls.
*Gesture control and auto optimisation function due later in 2022
Using Google’s world-class interface, Google TV makes accessing this Sony TV’s smart features a breeze. Customise your home screen with the apps you use the most, enjoy recommendations, curate your movie nights and even add to your watchlist via your smartphone – Google TV makes sense of Smart TV. You can also access the Sony’s picture, sound and other TV settings – keeping all you need under one ‘roof’.
**This Sony BRAVIA TV features the Youview catch-up TV service, which includes BBC iPlayer, ITV Hub, All4 & My5.
Hands-free voice control your TV
Featuring Google Assistant built-in, this Sony TV effortlessly becomes part of your Google/Android home network. The built-in mic lets you search, hands-free. If you prefer to use a different platform, the Sony is compatible, too. Apple AirPlay and Homekit compatibility makes it possible to integrate with your Apple system. Support for Amazon Alexa devices also means you can voice control via your existing Alexa device.
New, premium quality remote control
Pared back and premium, the new aluminium remote control is a joy to use. Simplified buttons and a backlight make it easy to use, day or night. It’s also easy to find. With Function Finder, simply ask the TV to find the remote and remote sends an alert signal – perfect for when it’s dropped behind a cushion!
The perfect partner for your PS5
Combine this BRAVIA XR TV with your PS5 and get a fully optimised experience. Whether you’re gaming or watching a movie on your PS5, the TV automatically adjusts to optimise the picture and settings. Auto HDR Tone Mapping and Auto Genre Picture Mode mean your PS5 is served better than ever by this Sony TV.
3-way multi-position stand
Supplied with a 3-way, multi-position stand, the XR-75Z9K is ideal for all types of installation. Dedicated settings are available for use on a narrow support (feet positioned closer together), with soundbar (higher and further apart) or in the standard, low profile position.
Enjoy the most stunning picture and sound, with the Sony XR-75Z9KU.
Please note: This TV does not feature the Freeview Play catch-up service.