Sony A90J 55" BRAVIA XR 4K UHD TVRegular price £2,699.00 GBP.
The Sony BRAVIA XR TV takes sound and vision to the next level with the ingenious Cognitive Processor XR. The Cognitive Processor XR understands how we as humans hear and see, which then provides a whole new experience that immerses you completely in the scene.
Revolutionary OLED pictures, as perceived by the human eye
Enjoy breathtaking contrast on Sony's best ever OLED with pictures that feel deep, natural and real. Its revolutionary processor uses human perspective analysis to cross analyse and optimise hundreds of thousands of elements in the blink of an eye. Paired with Sony's unique OLED panel, this technology delivers pure blacks and their brightest ever pictures.
Feel real life depth with ultimate blacks and Sony's brightest ever OLED pictures
Sony's Cognitive Processor XR cross analyses data, enhancing pictures in the same way that the human eye focuses for real life colour and depth. With XR OLED Contrast Pro, brightness is adjusted for higher peaks in glare and deeper blacks in shadow - no more details overwhelmed by shadow or lost in blown-out highlights.
A wide palette of naturally beautiful colours. See colours that are natural and beautiful to the human eye. The Cognitive Processor XR enables Sony's unique display to access a wider palette and reproduce each colour with the subtle differences seen in the real world. With extended hue and saturation, vivid shades and realistic texture can be seen in the flowers. Even pale colours look realistic.
Whatever the content or source, you'll enjoy entertainment close to 4K resolution with XR 4K Upscaling. Sony's Cognitive Processor XR accesses a vast amount of data, intelligently recreating lost textures and detail for real world pictures. See details such as naturally defined animal fur and sharply outlined rock.
Watching sports and fast-moving movies just got a whole lot better. The XR has intelligent motion processing for fast-moving, blur-free scenes. The Cognitive Processor XR with XR Motion Clarity™ cross analyses data to ensure action stays smooth, bright and clear.
For an audio experience that matches how we see the world, Sony's XR Bravia offers XR Sound Position brings you the reality of sound behind the picture. With sound positioning tweeters on this BRAVIA XR Full Array LED TV, sound matches precisely with what’s on the screen for a truly immersive experience.
With the Sony BRAVIA XR, everything you watch gets the true surround sound treatment. XR Surround creates surround sound from the sides and vertically so you can experience 3D audio without the need for in-ceiling or up-firing speakers
With an array of smart features, control your TV in more ways than before. With Google TV, your TV is more helpful than ever. Use your voice remote to easily find what you're looking for. Simply as Google to find a specific title, search by genre, forget personalised recommendations on what to watch by saying "What should I watch?". Even get answers on screen, control smart home devices and more.
Quickly and easily enjoy your favourite videos, photos, games and more from your iOS or Android devices on the big screen by supersizing your smartphone favourites directly to your TV.
Sony's inimalist One Slate design with Seamless Edge bezel embraces the screen in a single pane of glass that’s naturally elegant and keeps you focused on the picture. This is an exquisitely styled TV, designed to look and sound beautiful, whether on a stand or mounted on a wall.
With a prestige 3-way multi-position stand, versatile for any TV placement. Giving you the choice of a standard setting that focuses you on the picture, narrow setting for smaller shelves and soundbar setting for ideal positioning of your sound system.
SCREEN SIZE (INCH, MEASURED DIAGONALLY)
STAND WIDTH (STANDARD POSITION)
50.47 inch (1,282 mm)
DIMENSION OF TV WITH STAND (SOUNDBAR POSITION) (W X H X D)
48.15 x 30.55 x 12.48 inch (1,223 x 776 x 317 mm)
STAND WIDTH (SOUNDBAR POSITION)
45.28 inch (1,150 mm)
WEIGHT OF PACKAGE CARTON (GROSS)
63.9 lb / 29 kg
WEIGHT OF TV WITHOUT STAND
41 lb (18.6 kg)
VESA® HOLE PITCH(W X H)
11.81 x 11.81 inch (300 x 300 mm)
DIMENSION OF TV WITHOUT STAND (W X H X D)
48.15 x 27.91 x 1.61 inch (1,223 x 709 x 41 mm)
DIMENSION OF TV WITH STAND (STANDARD POSITION) (W X H X D)
50.47 x 27.91 x 12.48 inch (1,282 x 709 x 317 mm)
DIMENSION OF PACKAGE CARTON (W X H X D)
56.93 x 33.19 x 7.09 inch (1,446 x 843 x 180 mm)
SCREEN SIZE (CM, MEASURED DIAGONALLY)