Sony X90J 55" Bravia XR 4K UHD TV
Sony X90J 55" Bravia XR 4K UHD TV
Sony X90J 55" Bravia XR 4K UHD TV
Sony X90J 55" Bravia XR 4K UHD TV

Sony X90J 55" Bravia XR 4K UHD TV

Regular price£1,199.00 GBP.
Tax included. Shipping calculated at checkout.

  • UK Wide Shipping Available
  • Long established Official Retailer
  • Normally in stock, ready to ship
  • Inventory on the way

Finance options are available on purchases of £1500 and more. Options include 0% finance and Buy Now, Pay Later.

You can apply for finance online by selecting the option in Cart, or in store with us at any of our stores.

The Sony BRAVIA XR TV takes sound and vision to the next level with the ingenious Cognitive Processor XR. The Cognitive Processor XR understands how we as humans hear and see, which then provides a whole new experience that immerses you completely in the scene.

Enjoy pictures that feel deep, natural and real. The Cognitive Processor XR is revolutionary and uses human perspective analysis to cross analyse and optimise hundreds of thousands of elements in the blink of an eye. Combined with Sony's Full-Array LED panel, this technology creates ultra-realistic pictures full of lifelike contrast.

XR Colour

See colours that are natural and beautiful to the human eye. The Cognitive Processor XR enables Sony's unique display to access a wider palette and reproduce each colour with the subtle differences seen in the real world. With extended hue and saturation, vivid shades and realistic texture can be seen in the flowers. Even pale colours look realistic.

XR Contrast

Feel breathtaking contrast, just as in real life. The Cognitive Processor XR cross analyses data, enhancing pictures in the same way that the human eye focuses for real life colour and depth. With XR Contrast Booster, bright areas are brighter and dark areas darker - no more details overwhelmed by shadow or lost in blown-out highlights.

XR Clarity

Whatever the content or source, you'll enjoy entertainment close to 4K resolution with XR 4K Upscaling. Sony's Cognitive Processor XR accesses a vast amount of data, intelligently recreating lost textures and detail for real-world pictures. See details such as naturally defined animal fur and sharply outlined rock.

XR Motion

Watching sports and fast-moving movies just got a whole lot better. The XR has intelligent motion processing for fast-moving, blur-free scenes. The Cognitive Processor XR with XR Motion Clarity™ cross analyses data to ensure action stays smooth, bright and clear.

XR Sound

For an audio experience that matches how we see the world, Sony's XR Bravia offers XR Sound Position brings you the reality of sound behind the picture. With sound positioning tweeters on this BRAVIA XR Full-Array LED TV, the sound matches precisely with what’s on the screen for a truly immersive experience.

With the Sony BRAVIA XR, everything you watch gets the true surround sound treatment. XR Surround creates surround sound from the sides and vertically so you can experience 3D audio without the need for in-ceiling or up-firing speakers

Smart Features

With an array of smart features, control your TV in more ways than before. With Google TV, your TV is more helpful than ever. Use your voice remote to easily find what you're looking for. Simply as Google to find a specific title, search by genre, forget personalised recommendations on what to watch by saying "What should I watch?". Even get answers on-screen, control smart home devices and more.

Quickly and easily enjoy your favourite videos, photos, games and more from your iOS or Android devices on the big screen by supersizing your smartphone favourites directly to your TV.


Sony's minimalist design maximises the screen and minimises the bezel so you stay focused on what's important - the picture. It's a TV designed for immersive sound too, whether positioned on a stand or mounted on a wall.

With a flexible and premium stand, the Sony BRAVIA XR has been designed for any TV positioning. The stand is a versatile 2-way stand that gives you the choice of a standard-setting that focuses you on the picture or a narrow setting for smaller shelves.




      55" (54.6")


        41.77 inch (1,061 mm)


            38 lb 5.8 oz (17.4 kg)

              VESA® HOLE PITCH(W X H)

              11.81 x 11.81 inch (300 x 300 mm)


                48.54 x 27.99 x 2.8 inch (1,233 x 711 x 71 mm)


                  48.54 x 30.87 x 13.31 inch (1,233 x 784 x 338 mm)


                      139 cm

                      5 star rated hifi showroom in the UK

                      Shipping options vary depending on the brand and or size, weight etc of the product. We utilise reputable couriers to ensure your products are delivered as quickly as is possible and safely. For more information please don't hesitate to get in touch with a team member.

                      Some products will ship from our stock whilst some products are made to order or will ship directly from the manufacturer. These products are labeled "direct from manufacturer"

                      This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

                      The best in AV & Hifi

                      Holburn Online is the evolution of our well established HiFi stores around Scotland. We are known for our years of expertise and friendly staff, all who lend a hand to our online presence.

                      We Enjot great relationships with HiFi & AV manufacturers allowing us to bring the best products to you as official retailers of all the biggest brands.

                      Our Online Store

                      Shopping at Holburn Online couldn't be easier. We accept all major card providers as well as offering 0% finance on many of our products.

                      We ship our products around the UK, ensuring that everyone can have access to the most exciting products whether you want to upgrade your audio systerm or build a cinema room.

                      Our Trustpilot reviews


                      A truly excellent service both from the initial contact via the website chat to a personalised telephone call to confirm the chosen product and delivery options. Great and many thanks.


                      These guys were so helpful! They had a fairly rare item in stock, packaged it up and got it to me in 2 days... very friendly and professional service, would recommend to anyone.


                      Great shop for vinyl and all things hifi and Audio visual. Staff are friendly and knowledgeable and won’t try and sell you what you don’t need . Recommended!


                      help line with somebody who was human and helpful when I got stuck setting the amp up. 


                      I know it's habitual to shop with the big names like Currys. But you won't find anywhere near this level of service from them, and I'll be sure to keep Holburn in mind for the future. Can't recommend them enough!


                      Recently viewed