Sony X90J 65" Bravia XR 4K UHD TV

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The Sony BRAVIA XR TV takes sound and vision to the next level with the ingenious Cognitive Processor XR. The Cognitive Processor XR understands how we as humans hear and see, which then provides a whole new experience that immerses you completely in the scene.

Enjoy pictures that feel deep, natural and real. The Cognitive Processor XR is revolutionary and uses human perspective analysis to cross analyse and optimise hundreds of thousands of elements in the blink of an eye. Combined with Sony's Full-Array LED panel, this technology creates ultra-realistic pictures full of lifelike contrast.

XR Colour

See colours that are natural and beautiful to the human eye. The Cognitive Processor XR enables Sony's unique display to access a wider palette and reproduce each colour with the subtle differences seen in the real world. With extended hue and saturation, vivid shades and realistic texture can be seen in the flowers. Even pale colours look realistic.

XR Contrast

Feel breathtaking contrast, just as in real life. The Cognitive Processor XR cross analyses data, enhancing pictures in the same way that the human eye focuses for real life colour and depth. With XR Contrast Booster, bright areas are brighter and dark areas darker - no more details overwhelmed by shadow or lost in blown-out highlights.

XR Clarity

Whatever the content or source, you'll enjoy entertainment close to 4K resolution with XR 4K Upscaling. Sony's Cognitive Processor XR accesses a vast amount of data, intelligently recreating lost textures and detail for real-world pictures. See details such as naturally defined animal fur and sharply outlined rock.

XR Motion

Watching sports and fast-moving movies just got a whole lot better. The XR has intelligent motion processing for fast-moving, blur-free scenes. The Cognitive Processor XR with XR Motion Clarity™ cross analyses data to ensure action stays smooth, bright and clear.

XR Sound

For an audio experience that matches how we see the world, Sony's XR Bravia offers XR Sound Position brings you the reality of sound behind the picture. With sound positioning tweeters on this BRAVIA XR Full-Array LED TV, the sound matches precisely with what’s on the screen for a truly immersive experience.

With the Sony BRAVIA XR, everything you watch gets the true surround sound treatment. XR Surround creates surround sound from the sides and vertically so you can experience 3D audio without the need for in-ceiling or up-firing speakers

Smart Features

With an array of smart features, control your TV in more ways than before. With Google TV, your TV is more helpful than ever. Use your voice remote to easily find what you're looking for. Simply as Google to find a specific title, search by genre, forget personalised recommendations on what to watch by saying "What should I watch?". Even get answers on-screen, control smart home devices and more.

Quickly and easily enjoy your favourite videos, photos, games and more from your iOS or Android devices on the big screen by supersizing your smartphone favourites directly to your TV.


Sony's minimalist design maximises the screen and minimises the bezel so you stay focused on what's important - the picture. It's a TV designed for immersive sound too, whether positioned on a stand or mounted on a wall.

With a flexible and premium stand, the Sony BRAVIA XR has been designed for any TV positioning. The stand is a versatile 2-way stand that gives you the choice of a standard-setting that focuses you on the picture or a narrow setting for smaller shelves.


    • Display: 64.5 in, Direct LED (Full-Array Local Dimming), 3840 x 2160 pixels.
    • Viewing angles (H/V): 178 ° / 178 °
    • Refresh rate: 100 Hz / 120 Hz.
    • TV tuner: Analog (NTSC/PAL/SECAM), ATSC, ATSC 3.0, Clear QAM.
    • Storage: 16 GB.
    • Dimensions: 1452 x 834 x 71 mm.
    • Weight: 22.9 kg.