Audio Technica VM740ML Moving Magnet Cartridge | Red and Gold | Holburn Online
Audio Technica VM740ML Moving Magnet Cartridge

Audio Technica VM740ML Moving Magnet Cartridge

Regular price £279.00 Sale price£269.00 Save £10.00
/
Tax included. Shipping calculated at checkout.

  • Free Mainland UK Shipping on orders over £100
  • Official Hi-Fi Retailer since 1973
  • Usually in stock and dispatched in 1-5 working days

This site is protected by hCaptcha and the hCaptcha Privacy Policy and Terms of Service apply.

We offer free delivery on all orders over £100 to mainland UK. Orders under £100 are subject to a £5 shipping charge.

Delivery is available across mainland UK. If you are located outside mainland UK and would like a shipping quote, please get in touch before placing your order.

We aim to dispatch in-stock items as soon as possible provided that we physically have the stock - but please note that sometimes we have to order from our supplier for certain products, in which case delivery should take place within 1-5 working days of the order being placed.

Tracking details or estimated delivery timescales will be provided once your order has been processed. If there are any delays due to stock availability, we will contact you as soon as possible with the option to wait or receive a full refund.

Please note that certain products may be subject to specific distance selling or delivery regulations. If you are unsure about a product or its delivery terms, we recommend contacting us before purchase.

You can cancel your order within 14 days of receiving your goods, in line with UK distance selling regulations. Once you’ve notified us, you have a further 14 days to return the item. Please contact us by email, phone or in writing before sending anything back.

Items must be returned in original condition and packaging, including all accessories, manuals and any promotional items. The cost of return is your responsibility and we strongly recommend insuring the goods, as refunds cannot be issued for damaged or incomplete returns. If items show excessive handling, are missing components, or cannot be resold as new, a reasonable deduction may be made.

Please note that used headphones (for hygiene reasons) and custom or special-order items cannot be returned. If you need assistance arranging a return, we’re always happy to help.

Product Summary

The Audio-Technica VM740ML is a premium moving magnet cartridge from the company’s VM700 Series, designed for listeners who want highly detailed vinyl playback without moving to a moving coil system. It features Audio-Technica’s dual moving magnet generator, which mirrors the left and right channels of the record groove for excellent stereo separation and accurate channel balance.

The cartridge uses a MicroLine stylus profile mounted on a tapered aluminium cantilever. This advanced stylus shape closely resembles the cutting stylus used during record mastering, allowing it to trace the groove with exceptional precision, reducing inner-groove distortion and retrieving extremely fine musical detail.

The die-cast aluminium alloy body helps suppress unwanted resonance while improving rigidity, resulting in clearer sound with improved dynamics and low-frequency control. As part of the VM700 family, the stylus can also be replaced or upgraded within the VM stylus range, giving flexibility for long-term ownership.

Key Features

  • Dual moving magnet (VM) cartridge design for accurate stereo reproduction
  • MicroLine stylus profile for extremely precise groove tracking
  • Tapered aluminium cantilever
  • Die-cast aluminium alloy body for improved rigidity and resonance control
  • Paratoroidal coils for enhanced generating efficiency
  • Centre shield plate reduces channel crosstalk
  • Replaceable stylus: VMN40ML

Warranty

  • Covered by Audio-Technica Europe’s Two-Year manufacturer warranty when purchased via an authorised retailer
  • No product registration required
  • Your statutory consumer rights remain unaffected

Cartridge & Stylus

  • Type: Dual Moving Magnet (VM / Moving Magnet)
  • Stylus Shape: MicroLine
  • Cantilever: Tapered aluminium
  • Replacement Stylus: VMN40ML
  • Mounting: Standard half-inch (1/2")

Performance

  • Frequency Response: 20–27,000 Hz
  • Output Voltage: 4.0 mV (1 kHz, 5 cm/sec)
  • Channel Separation: 28 dB (1 kHz)
  • Channel Balance: 1.0 dB (1 kHz)
  • Vertical Tracking Force: 1.8–2.2 g (2.0 g standard)
  • Vertical Tracking Angle: 23°
  • Recommended Load Impedance: 47,000 ohms
  • Recommended Load Capacitance: 100–200 pF

Physical

  • Body Material: Die-cast aluminium alloy
  • Dimensions (H × W × D): approx. 17.3 × 17.0 × 28.2 mm
  • Weight: 8.0 g

What’s in the Box

  • Audio-Technica VM740ML moving magnet cartridge
  • Mounting screws and hardware
  • Stylus guard
  • User documentation

Connectivity

  • Connection: Standard cartridge pins via tonearm wiring
  • Compatible With: Moving magnet (MM) phono stages

The best in AV & Hifi

Holburn Online is the evolution of our well established HiFi stores around Scotland. We are known for our years of expertise and friendly staff, all who lend a hand to our online presence.

We enjoy great relationships with HiFi & AV manufacturers allowing us to bring the best products to you as official retailers of all the biggest brands.

Our Online Store

Shopping at Holburn Online couldn't be easier. We accept all major card providers as well as offering 0% finance on many of our products.

We ship our products around the UK, ensuring that everyone can have access to the most exciting products whether you want to upgrade your audio system or build a cinema room.

Our Trustpilot reviews

★★★★★

What an amazing company. Anna in the Glasgow branch has been so informative and helpful with my order. Sam in the Aberdeen branch has an incredible knowledge of older amps and speakers.

Alan
★★★★★

I bought a full system from the Aberdeen shop. Christian was very attentive throughout the whole process. I found that all the staff in the shop were both knowledgeable and helpful. I would strongly recommend Holburn Hi-Fi to anyone thinking about buying a full or part Hi-Fi system.

Peter
★★★★★

Jesse is very professional and always happy to help in the Glasgow Audio store. He is very knowledgeable about the products. Highly recommend.

Kyle
★★★★★

The guys at Holburn Hifi were fantastic from start to finish. Explained everything clearly and in simple terms which I really appreciated as I was lost amongst all the info I had seen online. There was no hard sell and certainly an understanding of my budget. I can’t recommend Holburn Hi Fi highly enough. Thanks to Ian, Sam and Christian.

Richard
★★★★★

Dropped in not really knowing what I wanted. Sam was most helpful, steering me towards a solution, and avoiding going over the top. From that we moved on to updating our wifi coverage towards a network. Here, Alain was equally helpful.

Dean

Recently viewed